Festival Highlight

Paula Madrid

Paula Madrid, graphic designer at BIG and creator of this year's DARE TO DREAM theme, shares her top recommendations for the upcoming 3daysofdesign 2024.

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Festival Highlight

Paula Madrid

Paula Madrid, graphic designer at BIG and creator of this year's DARE TO DREAM theme, shares her top recommendations for the upcoming 3daysofdesign 2024.

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May 16, 2024

Meet Paula Madrid, graphic designer at BIG and the mastermind behind this years visual theme for DARE TO DREAM. We asked Paula Madrid to share with us what she's looking forward to during 3daysofdesign 2024.

For the upcoming 3daysofdesign festival, Paula Madrid recommends exploring three innovative designers and design studios:

Objective Studies: I'm really impressed by the ten international designers at Objective Studies, who boldly challenge conventional norms with their masterful pieces. I think it's refreshing to see newcomers with such promise. Their exhibition, 'A Calm Place,' is like a breath of fresh air, showcasing innovative works that really celebrate craftsmanship and creativity. Plus, I love how they're nurturing emerging talent—it's inspiring!

HAY: HAY holds a special place in my heart as an all-time Danish favorite design studio. Stepping into their showroom in Østergade feels like stepping into the essence of Scandinavian design itself, blending functionality with aesthetics. HAY is not just a design studio to me; it's a cherished part of my Danish experience.

Plastiz: Plastiz has really captured my attention because, in their exhibition, they ingeniously reimagine waste. This Italian startup tackles plastic waste by transforming discarded materials into stunning pieces of furniture with compacted planks and sheets. I feel a deep appreciation for their commitment to sustainability. It's uplifting to see them addressing global challenges through such innovative design.

Sustainable Design Effort
At 3daysofdesign, our commitment extends beyond showcasing the latest trends in interior design and furniture. We strive to facilitate meaningful discussions, debate, and actively contribute to pushing forward a more sustainable approach within the realm of interior design and furniture business. Join us in our mission to inspire positive change and promote a greener, more responsible future for the industry.

Events mentioned in this article

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Designers mentioned in this article

Exhibitors mentioned in this article

HAY

Østergade 61, 1100 Copenhagen

Founded in Copenhagen in 2002 with the ambition of creating contemporary furniture, lighting and accessories for modern living, HAY’s vision is to create high-quality and well-designed products in collaboration with some of the world’s most talented, curious, and courageous designers. Through our commitment to sophisticated industrial manufacturing processes, HAY strives to make good design accessible to the widest possible audience.

Plastiz

Werkstatt 167, Refshalevej 167A, 1432 Copenhagen

Plastiz transforms plastic waste into a new surface material 100% recycled and recyclable for visionary designers and architects. Its mission is to respond to the environmental emergency caused by the invasion of plastic waste while delivering a valuable alternative to the use of virgin plastic and other non-sustainable or extractive materials in design and architectural projects. Each panel tells a story of recycling and beauty, giving a new life to soap bottles, caps, spools, old fridges and more, preventing this precious material from being burnt or ending up in landfills. With more than 30 textures in solid and translucent materials, Plastiz panels come in big size and various thicknesses to adapt to countless applications.

Objective Studies

Refugio, Nygårdsvej 19, 2100 Copenhagen

Objective Studies is a newly established digital platform introducing distinctive objects and furniture. Through the uncompromising study and appreciation of craft, materials, composition, and context, they curate and feature collections exclusively a few times a year. Their mission is to bring equity into the design industry, nurturing new talent by presenting exceptional and innovative works by committing to fostering a supportive environment for designers, helping to connect their craft with the right audiences. They aim to become a launching platform for emerging talent, be the preferred marketplace for design enthusiasts, and a distinctive sourcing archive for industry professionals.

Festival Highlight

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Questions?

3daysofdesign is an exclusive event that's inclusive of everyone. Where the press, content creators, buyers, designers, architects and design enthusiasts, as well as the general public, are invited to experience new concepts from our curated selection of brands from Denmark and elsewhere around the world.

What's the story behind 3daysofdesign?

Since its inception in 2013, Signe Byrdal Terenziani has facilitated the growth of the design community in her role as Managing Director. It all began as a small design event held in an old warehouse in Nordhavn, a harbour area overlooking Copenhagen’s waterfront. Four Danish brands launched the event as a joint initiative: Montana, Erik Jørgensen (now owned by Fredericia Furniture), Anker & Co, and Kvadrat. At that time, Copenhagen lacked a proper design festival, since the previous annual furniture fair at Bella Center closed down some years before.

Today, the 3daysofdesign festival extends to the entire city of Copenhagen and is considered the most significant annual design festival in Scandinavia and Northern Europe.

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How big is 3daysofdesign?

Each year since its inception, 3daysofdesign has grown in popularity exponentially. In 2024, over 400 brands exhibited at the festival, where over 45.000 visitors could choose from as many as 500 events to attend in various design districts across Copenhagen, such as design talks, product launches, networking, etc.

Where and when does the festival take place?

3daysofdesign takes place every year in Copenhagen mainly in showrooms and galleries during June, Wednesday to Friday. In 2025 the festival will be held from 18 — 20 June 2025.

I want to visit 3daysofdesign. What do I do?

Pack your bags, book a hotel and come to Copenhagen! 3daysofdesign is open to the general public and everyone is invited to visit the showrooms, exhibitions, workshops and design talks. All events are free of charge.

Please check the programme, which is updated on an ongoing basis, at 3daysofdesign.dk

What can I expect during 3daysofdesign?

You can look forward to seeing cutting-edge concepts from new and established names in lifestyle, design, furniture and interior design. Get a preview of new product launches. Learn about upcoming trends on the horizon. Meet the players behind forward-thinking ideas worth knowing. And network with like-minded people with a passion for design.

How do I go from one event to another?

It's easy to get around in Copenhagen.

Rent a bike, jump on the bus or metro, catch a boat or simply walk from venue to venue. At the same time, you will have the opportunity to enjoy the architecture, restaurants, cafes, shops and Copenhagen's relaxed vibe by day and vibrant night life.

Does 3daysofdesign have an app?

Absolutely! Don't forget to download our app on your Android or iPhone. It provides a comprehensive view of all the festival events, including a complete list of exhibitions along with their locations on our interactive 3daysofdesign map. Plus, you can use our free QR ticket system for easy access to everything the festival has to offer.

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