KEEP IT REAL
The 3daysofdesign 2025 theme is about staying in sync with your soul. Being authentic. Human. And Original.
We're living in a transient world where the future is very present. It’s an outrageous opportunity to re–configure reality as we know it. At the same time, it’s easy to feel overwhelmed by a plethora of options, opinions, and the pressure to conform.
As we see it, it’s more important than ever to be open and inclusive of people’s personal angle on realness. It’s about staying in sync with your soul. Being authentic. Human. And original. That’s the thinking behind our theme for 3daysofdesign 2025: KEEP IT REAL.
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Free to challenge assumptions and the way things have always been.
Our KEEP IT REAL theme for 2025 honours individual expression and experiences, echoing our deep desire for a world that’s more caring, inclusive, and conscious. It’s a call to action to be true to your own vision. A celebration of one–of–a–kind originals.
With the introduction of every new theme, we introduce a new visual. This year, it was designed by Swedish graphic artist Andreas Samuelsson.
Andreas Samuelsson is a visual artist based in Gothenburg, Sweden. Samuelsson seeks to distil ideas, images and impressions down to their essence, resulting in a poetic sense of simplicity that’s at once endearing yet arresting, graphic and iconic.
For our KEEP IT REAL visual identity, Samuelsson has created a striking image of fluid, organic shapes amidst curvaceous negative space punctuated with colour. Capturing the intangible inner landscape of the soul, in an expression that’s open to interpretation.
Primarily working with watercolour and computer graphics, Samuelsson’s roster of clients spans high–profile global brands, as well as preeminent publications including Flos, Hermes, Aesop, Forbes, Frame, Nike, Apple, Sony Eriksson, The New York Times, Apartamento and Wired, amongst numerous others.
Watch our video to hear Samuelsson’s thoughts on this year's visual.
Be sure to pencil in the dates of our next 3daysofdesign from 18 — 20 June 2025. We can't wait to share more with you in coming months. And whatever you do, remember to KEEP IT REAL.
At 3daysofdesign, our commitment extends beyond showcasing the latest trends in interior design and furniture. We strive to facilitate meaningful discussions, debate, and actively contribute to pushing forward a more sustainable approach within the realm of interior design and furniture business. Join us in our mission to inspire positive change and promote a greener, more responsible future for the industry.
