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Festival Highlight

Surprising Designs to Inspire the Green Transition

Have you ever thought about what an airbag looks like? Probably not. Most of us have never seen one - and thank god for that. You might be surprised to know that airbags come in a beautiful range of pastel colours and have a soft yet durable surface.

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Festival Highlight

Surprising Designs to Inspire the Green Transition

Have you ever thought about what an airbag looks like? Probably not. Most of us have never seen one - and thank god for that. You might be surprised to know that airbags come in a beautiful range of pastel colours and have a soft yet durable surface.

The icelandic design company FÒLK have launched a line of surprisingly elegant cushions - made out of discarded airbags. An airbag is a product that would normally get cut out and discarded if deployed, and otherwise scrapped with the car. The filling in the pillow, simply named The Airbag, is cutoffs from the Icelandic fashion brand 66North.

The Airbag is an example of circular design where 96% of the finished product comes from reused materials. And it is surprising to see airbags used this way - and that's the whole point. Even though FÒLK is a design brand the idea goes much further than to just create beautiful and functional design. It's about inspiring a different way of thinking.

“We are a design company but our goal is to push the green transition. One way of doing that is to inspire others to be creative with the materials and resources already at hand when creating something new,” says founder and creative director of FÒLK, Ragna Sara Jonsdottir.

During this years 3daysofdesign you can experience FÒLK’s design at Polestars showroom at Kristen Bernikows Gade. The combination of a design brand and an electric vehicle brand might also be a bit surprising. But actually the match makes a lot of sense.

The Airbag is designed by Icelandic design duo Studio Flétta, one of the biggest contemporary design studios in Iceland.

Both brands were founded in 2017 with a mission to make sustainable solutions more sexy. By showing that having the earth and its resources in mind doesn't have to mean that you compromise on aesthetics or comfort. The collaboration with Polestar has been very inspiring for Ragna Sara Jonsdottir.

“If we are to be successful with the green transition there is no one industry who can do it alone. We need to get inspired by each other and learn from each other. Polestar has come a long way in the struggles of putting their production forward for the consumers and being transparent about where the parts are from and how they were created. Traceability is a key element in circular thinking and it is very inspiring to get to work with someone who has come as far as they have in that regard,” says Ragna Sara Jonsdottir.

Sustainable Design Effort
At 3daysofdesign, our commitment extends beyond showcasing the latest trends in interior design and furniture. We strive to facilitate meaningful discussions, debate, and actively contribute to pushing forward a more sustainable approach within the realm of interior design and furniture business. Join us in our mission to inspire positive change and promote a greener, more responsible future for the industry.

Events mentioned in this article

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Designers mentioned in this article

Birta Rós Brynjólfsdóttir and Hrefna Sigurðardóttir
Flétta is a design studio based in Reykjavik, Iceland founded in 2018 by Birta Rós Brynjólfsdóttir and Hrefna Sigurðardóttir.

Exhibitors mentioned in this article

FÓLK
Fredericiagade 17, 1310 Copenhagen
FÓLK is an emerging North Nordic interior and lifestyle brand. FÓLKs vision is to accelerate the green transition through design. FÓLK strives to design products with low environmental footprint, high durability and suitable for disassembly, to enable the circularity of materials. FÓLK uses natural and upcycled materials in its designs and aspires to facilitate people to live a more sustainable lifestyle. FÓLK was founded in Reykjavik Iceland in 2017 and has originally built up its design portfolio in collaboration with talented young designers from Reykjavik. In 2022 the brand was chosen the Best Investment in Design at the Icelandic Design Awards. In 2023 FÓLK opened its own showroom and office in the heart of Copenhagen.
FÓLK
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3daysofdesign is an exclusive event that's inclusive of everyone. Where the press, content creators, buyers, designers, architects and design enthusiasts, as well as the general public, are invited to experience new concepts from our curated selection of brands from Denmark and elsewhere around the world.

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Since its inception in 2013, Signe Byrdal Terenziani has facilitated the growth of the design community in her role as Managing Director. It all began as a small design event held in an old warehouse in Nordhavn, a harbour area overlooking Copenhagen’s waterfront. Four Danish brands launched the event as a joint initiative: Montana, Erik Jørgensen (now owned by Fredericia Furniture), Anker & Co, and Kvadrat. At that time, Copenhagen lacked a proper design festival, since the previous annual furniture fair at Bella Center closed down some years before.

Today, the 3daysofdesign festival extends to the entire city of Copenhagen and is considered the most significant annual design festival in Scandinavia and Northern Europe.

Each year since its inception, 3daysofdesign has grown in popularity exponentially. In 2024, over 400 brands exhibited at the festival, where over 45.000 visitors could choose from as many as 500 events to attend in various design districts across Copenhagen, such as design talks, product launches, networking, etc.

3daysofdesign takes place every year in Copenhagen mainly in showrooms and galleries during June, Wednesday to Friday. In 2025 the festival will be held from 18 — 20 June 2025.

Pack your bags, book a hotel and come to Copenhagen! 3daysofdesign is open to the general public and everyone is invited to visit the showrooms, exhibitions, workshops and design talks. All events are free of charge.

Please check the programme, which is updated on an ongoing basis, at 3daysofdesign.dk

You can look forward to seeing cutting-edge concepts from new and established names in lifestyle, design, furniture and interior design. Get a preview of new product launches. Learn about upcoming trends on the horizon. Meet the players behind forward-thinking ideas worth knowing. And network with like-minded people with a passion for design.

It's easy to get around in Copenhagen.

Rent a bike, jump on the bus or metro, catch a boat or simply walk from venue to venue. At the same time, you will have the opportunity to enjoy the architecture, restaurants, cafes, shops and Copenhagen's relaxed vibe by day and vibrant night life.

Absolutely! Don't forget to download our app on your Android or iPhone. It provides a comprehensive view of all the festival events, including a complete list of exhibitions along with their locations on our interactive 3daysofdesign map. Plus, you can use our free QR ticket system for easy access to everything the festival has to offer.

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