Reflecting our desire for a world that’s more caring and inclusive, and to help bring everyone at 3daysofdesign closer together, we’re introducing a new initiative this year: Design Ambassadors.

The primary role of our Design Ambassadors is to ensure a memorable experience for our guests, exhibitors, the press, and design enthusiasts. They will be active hosts, guiding attendees, facilitating discussions, and inspiring new ways of engaging with design. Our Design Ambassadors will be available at each of our 8 Design Districts, alongside our District Managers at our new i—Points.

This year’s team of Design Ambassadors will bring unique design perspectives to the festival, and we’ve matched each Design Ambassador’s area of expertise with the themes within their designated district. Boasting backgrounds in design, interiors, event management, sustainability, and digital marketing, they are keen on fostering connections, sharing knowledge, and making our 2025 festival an unforgettable experience for all.

After searching the world for the most passionate and skilled design enthusiasts to join us, we have amassed a diverse team from countries such as the UK, Italy, France, Spain, Portugal, Switzerland, Norway, the US, Canada and South Korea. It’s a multi—cultural group of people excited about design joining our global community.

“We believe a design festival should be about more than just showcasing designs. At 3daysofdesign, we go to great lengths to foster connections across continents, inspire people with forward-thinking ideas, and offer multi-sensory, immersive experiences – all in an effort to create memorable moments that last well beyond the 3 days. Our Design Ambassador Programme encourages deeper connections with the stories, ideas, and people behind design. We can’t wait for you to meet them this June. No doubt we will learn from them as much as they will learn from us - as a festival and as people.”

^{— Signe Bydal Terenziani, CEO & Managing Director, 3daysofdesign}

Through the Lens of Leica

In collaboration with Leica Camera Nordics, the Design Ambassadors will be documenting highlights of the design exhibitions and events, as well as memorable moments during the festival with photography.

Leica Camera has been committed to the art of visual storytelling for 100 years. Their dedication to design, craftmanship, and innovative technologies has enabled people to bear witness to the world, capturing moments in art, design, and society through a shared passion of photography. This year marks Leica Camera’s 100th anniversary of photography, and we’re so pleased to have them as a collaborator at our upcoming edition of 3daysofdesign.

“Leica Camera is delighted to support 3daysofdesign’s first Design Ambassador Programme. We are thrilled to partner with an organisation that shares our passion for design and culture, with a community of people much like ours, who are curious about the world.”

^{— Louise Goldstone, Leica Camera Nordics}

We invite you to experience the festival from the viewpoint of our Design Ambassadors, to see how their perspective adds to the design conversation and understand what design will look like through Leica lenses. You’ll soon find out.

In fact, all our guests are invited to capture the essence of our 3daysofdesign festival. Leica will be hosting tailored photo walks during our festival, offering design and photo buffs a chance to explore the festival through a Leica lens, and showcase their creativity via a photo competition hosted by both Leica Camera Nordics and 3daysofdesign — along with the opportunity to win prestigious prizes.

Details on how to participate in both the photo walks and the competition will be announced this spring.