Festival Highlight

Diving into Designing this Year's Festival Theme with BIG

In this interview, Paula Madrid, the lead graphic designer at BIG Architects, shares her experience in designing the visual identity for this year's 3daysofdesign festival, centered around the theme "DARE TO DREAM."

Photographer:

Pelle Johansen © Boogie Pictures

Credits:

Pelle Johansen © Boogie Pictures

Credits:

Pelle Johansen © Boogie Pictures

Festival Highlight

Diving into Designing this Year's Festival Theme with BIG

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February 21, 2024

We talk with Paula about the importance of maintaining curiosity, pushing boundaries, and staying "foolish" to foster creativity. Paula highlights BIG Architects' commitment to the "BIG LEAP" concept, where diverse perspectives converge to create a powerhouse of innovative ideas. The collaboration with 3daysofdesign aligns seamlessly with the BIG Architects ethos, as we both aim to bring designers together to share ideas and foster a vibrant creative community.

Sustainable Design Effort
At 3daysofdesign, our commitment extends beyond showcasing the latest trends in interior design and furniture. We strive to facilitate meaningful discussions, debate, and actively contribute to pushing forward a more sustainable approach within the realm of interior design and furniture business. Join us in our mission to inspire positive change and promote a greener, more responsible future for the industry.

Events mentioned in this article

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Festival Highlight

This year’s theme visual is by Swedish artist Andreas Samuelsson, who uses lines, shapes, and surfaces to capture the essence of ideas. The result is simple, poetic, and impactful. Join us as we visit his studio and home in Gothenburg, Sweden, to discuss authenticity, creativity, and the future of human—centred design.

Festival Highlight

Visuals by Andreas Samuelsson

By daring to dream together, the result is a collective culture of innovation - a catalyst for change.

Ask a designer, architect or interior designer, and they’ll tell you that they don’t just design products, buildings or interiors. They design dreams.

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Questions?

3daysofdesign is Denmark’s annual design festival, conceived as a platform to showcase and celebrate great design. It’s the opportunity to meet, network and be inspired by designs from local and global talent. The informal atmosphere welcomes people to engage directly with design brands at stunning locations all over Copenhagen.

What's the story behind 3daysofdesign?

Since its inception in 2013, Signe Byrdal Terenziani has facilitated the growth of the design community in her role as Managing Director. It all began as a small design event held in an old warehouse in Nordhavn, a harbour area overlooking Copenhagen’s waterfront. Four Danish brands launched the event as a joint initiative: Montana, Erik Jørgensen (now owned by Fredericia Furniture), Anker & Co, and Kvadrat. At that time, Copenhagen lacked a proper design festival, since the previous annual furniture fair at Bella Center closed down some years before.

Today, the 3daysofdesign festival extends to the entire city of Copenhagen and is considered the most significant annual design festival in Scandinavia and Northern Europe.

How big is 3daysofdesign?

Each year since its inception, 3daysofdesign has grown in popularity exponentially. In 2024, over 400 brands exhibited at the festival, where over 45.000 visitors could choose from as many as 500 events to attend in various design districts across Copenhagen, such as design talks, product launches, networking, etc.

Where and when does the festival take place?

3daysofdesign takes place every year in Copenhagen mainly in showrooms and galleries during June, Wednesday to Friday. In 2025 the festival will be held from 18 — 20 June 2025.

I want to visit 3daysofdesign. What do I do?

Pack your bags, book a hotel and come to Copenhagen! 3daysofdesign is open to the general public and everyone is invited to visit the showrooms, exhibitions, workshops and design talks. All events are free of charge.

Please check the programme, which is updated on an ongoing basis, at 3daysofdesign.dk

What can I expect during 3daysofdesign?

You can look forward to seeing cutting-edge concepts from new and established names in lifestyle, design, furniture and interior design. Get a preview of new product launches. Learn about upcoming trends on the horizon. Meet the players behind forward-thinking ideas worth knowing. And network with like-minded people with a passion for design.

How do I go from one event to another?

It's easy to get around in Copenhagen.

Rent a bike, jump on the bus or metro, catch a boat or simply walk from venue to venue. At the same time, you will have the opportunity to enjoy the architecture, restaurants, cafes, shops and Copenhagen's relaxed vibe by day and vibrant night life.

Does 3daysofdesign have an app?

Absolutely! Don't forget to download our app on your Android or iPhone. It provides a comprehensive view of all the festival events, including a complete list of exhibitions along with their locations on our interactive 3daysofdesign map. Plus, you can use our free QR ticket system for easy access to everything the festival has to offer.

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