AYTM
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The idiom of AYTM is characterised by simple and stylish shapes, complemented by the sculptural structures of Scandinavian interior classics that stand out for their bold, voluminous, and eye–catching nature. The purpose of AYTM's existence is to reinvent design traditions, providing interior design with a new perspective through a more expressive approach to Scandinavian design. The magic unfolds in the contrasts between clean lines, materials, and surfaces, enhanced by a balanced and soft palette of colours, adding the unique touch to AYTM. With this, the essence of every AYTM collection is focused on high quality and exquisite details, creating exclusive yet long–lasting pieces that excel in both functionality and aesthetic expressions.

This year marks a special milestone for AYTM—celebrating their 10–year anniversary! To honour this occasion, all design enthusiasts are invited to immerse themselves in a universe of dreams as they take part in 3daysofdesign. Feel free to visit and bring your friend, colleague, or spouse.

Related Exhibitions
Founded in 1902, Romo is a British family–run business now in its fifth generation. With decades of experience, an unparalleled passion for design, and meticulous attention to detail, the company has grown into an international market leader in luxury interiors. Bringing together six brands—Romo, Black Edition, Kirkby Design, Mark Alexander, Villa Nova, and Zinc Textile—the company continually pushes creative boundaries to craft innovative fabrics, wall coverings, and accessories.
ROMO
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String Furniture is a Swedish design company that produces a number of modern classics and furniture brands. More than 95% of the furniture is made in Sweden, using renewable, recyclable or recycled materials. String has earned a place in design history thanks to the elegant simplicity and ingenious construction that can be put together in an infinite number of configurations and is just as modern as when it debuted in 1949. Pira, originally by Olle Pira in 1954, is a contemporary interpretation by Anna von Schewen and Björn Dahlström in 2023. Museum, designed for the reopening of the Swedish National Museum and Relief, a modular system, by TAF Studio. The latest contribution is Center Center, designed by Form Us With Love.
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Scandinavian Design Embassy
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Furniture
Accessories
Rug & Floor
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The Dutch brand Fatboy redefines the boundaries of everyday design. What began with the iconic beanbag in 1998 has grown into a comprehensive collection of contemporary furniture, lighting, and accessories for both indoor and outdoor. With an internal design team and a network of like–minded designers, Fatboy creates collections defined by thoughtful details and refined craftsmanship, always balancing form and function. Fatboy inspires with another point of view to live the good life, offering playful and accessible designs. All products are made from durable, high–quality materials and are easy to repair, maintain, and renew. Built with modular components, every piece can evolve with you over time. Fatboy, design with a smile.
Fatboy
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Other Exhibitions
ester & erik is a family-owned company that has been making high-quality candles since 1987. Since then, the logo with the heart in the middle has been ester & erik’s trademark – an icon reflecting the couple’s fondness for each other, and in particular for candles, craftsmanship and the quality behind their vision. A vision of creating warmth, joy and life through the candles which they have invented, produced and developed themselves for two generations.
ester & erik
March 23, 2026
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Technogym is a global fitness and wellness industry leader. Their innovative & high–quality equipment, technologies, and services are designed to promote a healthy lifestyle and to help achieve your fitness goals. With a presence in over 100 countries, Technogym is dedicated to providing personalised solutions tailored to meet each individual's needs. At 3daysofdesign, Technogym will showcase its latest products and technologies, including its state–of–the–art cardio and strength training equipment, wellness solutions, and digital technologies. Visitors will have the opportunity to experience firsthand the quality and innovation that Technogym is known for—learn how their products and services can help them live happier and healthier.
Technogym
March 15, 2023
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Rockfon
January 8, 2024
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