AYTM
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AYTM is a Danish design brand founded in Aarhus in 2015, where Scandinavian clarity meets expressive form. The collection consists of interior accessories and small furniture that bring character, atmosphere and intention into everyday spaces. Rooted in craftsmanship and quality materials, AYTM creates designs made to last — both physically and emotionally. Guided by the philosophy Form Follows Feelings, each piece is shaped to evoke mood, balancing minimalist traditions with sculptural lines and refined colors. Lives unfold among objects that carry memory, mood and intention. At AYTM, form is grounded in material and elevated by emotion, shaping how people experience and connect with the spaces around them.

Form Follows Feelings – It always Has. Life unfolds among objects. People live with them, respond to them, and recognize themselves in them. Design is never neutral—it carries mood, memory, and intention. It reflects who people are and who they aspire to be. At AYTM, form is grounded in material and elevated by emotion. Every line and proportion is deliberate—not to impress, but to resonate. To create presence. To leave an impression that stays with the viewer. For AYTM, design should not be anonymous. It should be felt. It should hold a point of view. It should matter. For this year’s festival, The Jewelry Room and AYTM present a shared universe shaped by atmosphere, materiality, and intention.

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Vermland creates high-quality kitchens and furniture crafted from solid wood frames built to endure for generations. Our modular system, designed for easy assembly, combines sustainability, durability, and affordability. Offering a variety of interior layouts and products, our collection is rooted in a refined yet innovative approach to design, blending interior aesthetics with architectural precision. At Vermland, we prioritize quality, functionality, and longevity, ensuring each piece enhances your space for years to come.
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Epitomising Danish design values of purpose–driven aesthetics, simplicity and craftsmanship, BoConcept has evolved from its humble 1952 origins into the world’s most global furniture retailer. With 300+ stores across 65 countries—including flagship locations in Copenhagen, London, New York, L.A., Paris, and Munich—BoConcept collaborates with renowned designers, such as Claudio Bellini and atelier axo, to craft timeless collections for private homes and business spaces. With a focus on personalisation, BoConcept offers an industry–leading Interior Design Service and highly customisable furniture, seamlessly blending function and vision to elevate spaces with uncompromising style.
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LOUISE ROE, the Danish designer, has shaped her eponymous brand with a strong artistic vision and a deep appreciation for European craftsmanship. Her designs, rooted in minimalism yet infused with an avant–garde sensibility, emphasise sculptural forms and the inherent character of natural materials. Through artisanal techniques, she creates objects and furniture that are both timeless and enduring. In 2018, she opened LOUISE ROE GALLERY in the heart of Copenhagen. Today, the flagship store attracts visitors from around the world, offering an immersive experience alongside its café, THE ROE BAR.
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