AYTM
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AYTM is a Danish design brand founded in Aarhus in 2015, where Scandinavian clarity meets expressive form. The collection consists of interior accessories and small furniture that bring character, atmosphere and intention into everyday spaces. Rooted in craftsmanship and quality materials, AYTM creates designs made to last — both physically and emotionally. Guided by the philosophy Form Follows Feelings, each piece is shaped to evoke mood, balancing minimalist traditions with sculptural lines and refined colors. Lives unfold among objects that carry memory, mood and intention. At AYTM, form is grounded in material and elevated by emotion, shaping how people experience and connect with the spaces around them.

Form Follows Feelings – It always Has. Life unfolds among objects. People live with them, respond to them, and recognize themselves in them. Design is never neutral—it carries mood, memory, and intention. It reflects who people are and who they aspire to be. At AYTM, form is grounded in material and elevated by emotion. Every line and proportion is deliberate—not to impress, but to resonate. To create presence. To leave an impression that stays with the viewer. For AYTM, design should not be anonymous. It should be felt. It should hold a point of view. It should matter. For this year’s festival, The Jewelry Room and AYTM present a shared universe shaped by atmosphere, materiality, and intention.

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Belgium is Design is an initiative created to promote Belgian design on the international stage. Active since 2011, it brings together designers, studios and companies under a shared identity and a recognized label of quality. Through curated collective projects at major international design events, Belgium is Design highlights the creativity, innovation and know-how that define Belgian design. By combining cultural promotion with economic development, the initiative strengthens the international visibility of Belgian talent while ensuring high professional standards and meaningful connections with global markets. Belgium is Design is led by Wallonie‑Bruxelles Design Mode, Flanders District of Creativity and MAD Brussels.
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Based in Uji, Kyoto, Asahiyaki is among the oldest ceramic kilns in Japan, having crafted tea wares in the same family for 425 years.
This rich history provides a unique perspective of time. Clay used today was extracted two generations ago, just as new clay is prepared for future generations. Tea vessels are not considered complete when they emerge from the kiln; they reach fulfilment gradually, through years of daily use. Besides making artistic pieces for the tea ceremony and sencha wares for daily use, Asahiyaki collaborates with global brands and restaurants on bespoke tableware collections. Every piece is thrown by hand on the pottery wheel by skilled artisans.
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Founded in Denmark, Opinord operates as a collaborative design house focused on creating furniture for retailers around the world. They work closely with their partners throughout the development process. Each collection is shaped by dialogue, commercial understanding, and a shared ambition to create furniture that is relevant, durable, and thoughtfully constructed. Opinord limits overproduction and extend product lifespan through material choice and construction quality.
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With more than half a century of experience and deep roots in Danish traditions, Dencon was established in 1964 with a vision to shape workplaces through its extensive range of products. Every piece of furniture produced in Skive reflects decades of expertise and craftsmanship. From classic elegance to innovative design, Dencon creates furniture solutions that meet functional needs, encourage collaboration and creativity, and demonstrate a strong consideration for the environment. "We Create Teams" is more than a slogan—it is a guiding principle that underpins Dencon’s commitment to fostering work environments where teams can thrive and a strong sense of community can grow.
Dencon
February 1, 2024
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For over 20 years, ARCHITECTMADE has carefully crafted designs from Denmark’s most visionary architects. Rejecting mass production, the brand focuses on a select few creations, each defined by uncompromising quality and timeless appeal. With meticulous craftsmanship at its core, every piece is made to become part of daily life for generations, creating an alternative to throwaway culture.
ARCHITECTMADE
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The name EDITORA means "editor."​ Based in Japan—a nation far from where the great masters of design once lived—they have always viewed their work through a unique lens. This distance has granted a different perspective. EDITORA's foundation lies in the firm MAKE AND SEE, which has designed and manufactured bespoke furniture for Japan’s finest hotels and restaurants for over ten years. Throughout this journey, their work has been rooted in a profound, unwavering respect for the masters. A brand that distills the experience, philosophy, and cultivated vision over years of craftsmanship. Each piece is realised by Japan’s leading artisans—it is its definitive response to the legacy of these greats.
EDITORA
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A lab for creative diversity. Stockholm-based Beckmans College of Design offers BA-programs in Fashion, Product Design and Visual Communication. We combine creative practice with the building of knowledge. Collaborations with the industry is an essential part of the curriculum.
Beckmans College of Design
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String Furniture is a Swedish design company that produces a number of modern classics and furniture brands. More than 95% of the furniture is made in Sweden, using renewable, recyclable or recycled materials. String has earned a place in design history thanks to the elegant simplicity and ingenious construction that can be put together in an infinite number of configurations and is just as modern as when it debuted in 1949. Pira, originally by Olle Pira in 1954, is a contemporary interpretation by Anna von Schewen and Björn Dahlström in 2023. Museum, designed for the reopening of the Swedish National Museum and Relief, a modular system, by TAF Studio. The latest contribution is Center Center, designed by Form Us With Love.
String Furniture
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