The Danish designer Niels Gammelgaard is behind many IKEA classics, such as the GUIDE bookcase and the JÄRPEN chair, which have recently been relaunched in the IKEA range under the name SKÅLBODA. In this talk, he and Karin Gustavsson give an insight into the design process and how to create classics that last for generations. Speakers: Niels Gammelgaard, Designer – Karin Gustavsson, Range Identity Leader Collections and Collaborations, IKEA. Moderator: Daniela Rogosic, Communication Leader, IKEA