UMAGE
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UMAGE takes its name from a Danish word meaning “making an effort,” reflecting the care and attention they put into design and its processes every day. Founded in 2008 by Jacob Nannestad Hansen and Søren Ravn Christensen, UMAGE is a B Corp–certified brand that blends Danish design with quality, sustainability, and affordability. Their furniture and lighting combine aesthetics, functionality, and environmental care, with flat–packed collections reducing emissions. Adaptable and versatile, UMAGE products fit homes and public spaces, with replaceable parts, recyclable components, and customisable options that ensure timeless, evolving designs for modern living, made to enrich everyday life.

For this year’s 3daysofdesign, UMAGE presents Spaces That Shape Us. Design shapes the way people live, work, gather, and feel. The spaces around us influence routines, mood, and connection. Some stay over time, shaping experiences, routines, and memories. At UMAGE, thoughtful design begins with understanding how people truly live. From multifunctional furniture to lighting that adapts throughout the day, each collection balances form and function with lasting quality. Rooted in Nordic values and guided by honest sustainability, the designs evolve with the spaces and lives they inhabit. With Spaces That Shape Us, visitors are invited into the world of UMAGE. A story of everyday living, shared moments, and most importantly: design.

Related Exhibitions
Kateha is a Swedish family–owned company designing and creating rugs. At Kateha, a rug is the beginning of a room. A quiet foundation that holds space together, anchoring stories to the floor. With over 270 years of textile heritage, the family has worked with textiles. Seven generations of hands and hearts, weaving beauty into everyday life. That legacy lives on in every Kateha rug. Natural materials and timeless techniques, create rugs that last, in both design and durability. Whether flat–woven, piled or tufted, every piece is made to be lived with, walked on, and loved. Rooted in modernist ideals and made for spaces that value form, texture, and soul. This is not just flooring, this is craftsmanship that connects past to present.
Kateha
December 3, 2025
Rug & Floor
Part of 2026
For more than 55 years, FRANDSEN has worked with light and lighting, and this is still a cornerstone in the heritage. Under the headline ‘In celebration of light’ FRANDSEN's goal is simple: unfold the many functions of good lighting—be it visual, social or sensual, to enrich people’s everyday lives. Through ambitious collaborations with international designers, FRANDSEN aims to further explore the interplay between light, material, and form. A lamp might still be a lamp, but FRANDSEN will perpetually push the boundaries of what’s possible, creating lighting solutions both functional and yet aesthetically pleasing.
Frandsen
February 16, 2022
Lighting
Part of 2022
Part of 2023
Part of 2024
Part of 2025
Fornace Brioni was founded in 1920, following the acquisition of the so-called “Fornacione” (according to certain documents still stands on its original location of 1883). The family-run company is now in its fourth generation, headed by Alessio and Alberto Brioni, who are planning the future of cotto maintaining their strong link with the past. Fornace Brioni is a leader in the renovation of old flooring, and has over the years carried out constant research on the potential of this material that produces in several versions, ranging from uniform and variegated cotto to glazed versions. The products of Fornace Brioni have been selected by architects all over the world for use in contemporary and timeless interiors.
FORNACE BRIONI
March 23, 2023
Part of 2023
Furniture
Part of 2026
What started back in 2012 as a one–man show has now, in little more than a decade, become an established European design brand: Freifrau Manufaktur. Operating from Lemgo, a small town in Westphalia, Germany, this exclusive manufacturer of seating furniture is characterised by the highest possible levels of comfort, lovingly–rendered details, and exacting quality and sustainability standards. Working with big–name designers and those at the start of their careers alike, since it was founded, Freifrau has built up a portfolio of timeless chairs, armchairs, and settees, wide–ranging and yet all with a unifying emphasis on individual comfort, total versatility, and undeniable individuality.
Freifrau Manufaktur
December 11, 2023
Furniture
Part of 2024
Part of 2025
Outdoor
Part of 2026
Other Exhibitions
NORR11 is a Danish design company founded in 2011 with a vision to continuously create design that sparks curiosity. Driven by the desire to challenge boundaries between disparate time periods, design directions, cultures and materials, NORR11 craft products that exude attitude and relevance, bridging the gap between classic and modern design. They embrace a 360–degree design perspective, ensuring that each piece of furniture exudes visual appeal from every angle. The result is a sculptural, bold and sophisticated expression. Crafted with honest materials, their pieces are made to use and built to last. By harmoniously blending form, function and comfort NORR11 is committed to creating timeless pieces on the leading edge of design.
NORR11
February 17, 2022
J. Adams & Co is a British lighting manufacturer known for elegant, enduring luminaires that balance beauty, clarity and function. The studio combines heritage craftsmanship with modern engineering, guided by an honest, intuitive design process which draws on traditional techniques and refines them through a clean, minimalist lens.
J. Adams & Co
February 11, 2026
LOUISE ROE, the Danish designer, has shaped her eponymous brand with a strong artistic vision and a deep appreciation for European craftsmanship. Her designs, rooted in minimalism yet infused with an avant–garde sensibility, emphasise sculptural forms and the inherent character of natural materials. Through artisanal techniques, she creates objects and furniture that are both timeless and enduring. In 2018, she opened LOUISE ROE GALLERY in the heart of Copenhagen. Today, the flagship store attracts visitors from around the world, offering an immersive experience alongside its café, THE ROE BAR.
LOUISE ROE
February 2, 2022
Hollis+Morris proudly established its roots in Toronto, Canada, where its designs are inspired, materials are sourced, and it's timeless pieces are made. Solid wood furniture and lighting that balance modern style, a commitment to function, and a distinctive approach to design. Trademark integrations of FSC-certified solid wood and metal celebrate the inherent strengths of each material, resulting in thoughtful, sustainable, quality pieces made to last. Versatile and well-crafted, Hollis+Morris'​ furnishings complement residential, commercial and hospitality spaces.
Hollis+Morris
February 11, 2025
Joint Events
UMAGE
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Havnegade 29, 1058 Copenhagen
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UMAGE
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