UMAGE
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UMAGE takes its name from a Danish word meaning “making an effort,” reflecting the care and attention they put into design and its processes every day. Founded in 2008 by Jacob Nannestad Hansen and Søren Ravn Christensen, UMAGE is a B Corp–certified brand that blends Danish design with quality, sustainability, and affordability. Their furniture and lighting combine aesthetics, functionality, and environmental care, with flat–packed collections reducing emissions. Adaptable and versatile, UMAGE products fit homes and public spaces, with replaceable parts, recyclable components, and customisable options that ensure timeless, evolving designs for modern living, made to enrich everyday life.

For this year’s 3daysofdesign, UMAGE presents Spaces That Shape Us. Design shapes the way people live, work, gather, and feel. The spaces around us influence routines, mood, and connection. Some stay over time, shaping experiences, routines, and memories. At UMAGE, thoughtful design begins with understanding how people truly live. From multifunctional furniture to lighting that adapts throughout the day, each collection balances form and function with lasting quality. Rooted in Nordic values and guided by honest sustainability, the designs evolve with the spaces and lives they inhabit. With Spaces That Shape Us, visitors are invited into the world of UMAGE. A story of everyday living, shared moments, and most importantly: design.

Related Exhibitions
On the occasion of 3daysofdesign, Johan Borups Højskole opens the doors to its historic mansion in Copenhagen’s Cultural District, inviting visitors to explore the graduation showcase by emerging Nordic voices. This semester’s final exhibitions feature a project from Design & Ceramics—an artistic education where tradition meets contemporary culture in an open, exploratory atmosphere. Set within the school’s historic courtyard and interiors, the showcase highlight the culmination of a semester shaped by dialogue, curiosity, and craftsmanship. Founded in 1891, Johan Borups' is a Danish ‘højskole’—a creative community based on growth, collab and reflection.
Johan Borups Højskole
April 9, 2025
Furniture
Part of 2025
Part of 2026
Materials
Based in Copenhagen, Stelton is a family–owned design house rooted in the Scandinavian design tradition. Since its founding in 1960, the company has developed a strong international presence through collaborations with leading designers worldwide. With a clear and disciplined approach to form, function and material, Stelton creates design families defined by proportion, longevity and everyday relevance. Working with designers who regard simplicity as a method rather than a gesture, the brand develops objects that endure beyond seasonal trends. At 3daysofdesign, Stelton highlights the process, materiality and the considered choices behind each design.
STELTON
October 24, 2024
Accessories
Part of 2025
Part of 2026
In the very heart of Copenhagen, Dynaudio’s first permanent European flagship, designed by Norm Architects, is conceived not simply as a showroom, but as an space for listening, connecting and being. Created for exhibitions, collaborations, and shared experiences, the space invites visitors to engage with sound as something spatial, sensory, and unfolding — not observed, but inhabited.
Dynaudio
May 7, 2024
Audio Visual Design
Part of 2022
Part of 2025
Part of 2026
For almost a century, Jotun has protected property—from iconic buildings to beautiful homes. As one of the world’s leading manufacturers of paints and coatings, Jotun LADY combines high quality with creativity and innovation.
Jotun
January 29, 2025
Wall & Surface
Part of 2025
Part of 2026
Other Exhibitions
German Excellence since 1969—LUIZ has been creating home textiles and bespoke beds in its atelier in Cologne. The family–run brand combines refined craftsmanship with a clear and timeless approach to design. From bed linen and cushions to plaids, terry, table linen and handcrafted beds, every piece is custom-made using carefully selected materials and a strong attention to detail. The LUIZ aesthetic is inspired by natural hues, light textures and a refined blend of fine fabrics. Soft, earthy colours define a sophisticated atmosphere with quiet elegance. The collection brings this vision to life through carefully selected natural materials and combined with balanced tones and a timeless sense of comfort and design.
LUIZ
May 6, 2026
Italian creativity, artisan tradition and international vocation are the distinctive traits of Potocco, a family–run company that has been studying and creating furniture for indoor and outdoor environments for almost a century. Founded in 1919 by Domenico Potocco in Manzano (UD), as a small artisan workshop for the production of chairs, Potocco has evolved over the years into a large industrial reality, specialised in the production of home and contract furnishings. A history of excellence that covers the entire 20th century, along a trail of growth which—from its participation to the first Salone del Mobile trade fair as a founding partner—has led Potocco to collaborate with important brands.
Potocco Italy
March 9, 2026
Founded in 2005, Mutina has built its identity through collaborations with some of the most influential designers of our time, redefining ceramics as a medium of research and expression. By merging artisanal knowledge with contemporary experimentation, the company challenges conventional production logics and explores new spatial and material languages, creating timeless collections that move beyond decoration into architecture and art. Every initiative is the result of a harmonious collaboration with Michael Anastassiades, Edward Barber & Jay Osgerby, Ronan & Erwan Bouroullec, Nathalie Du Pasquier, Konstantin Grcic, Hella Jongerius, OEO Studio, Raw Edges, Inga Sempé, Patricia Urquiola, Vincent Van Duysen, and Tokujin Yoshioka.
MUTINA
February 5, 2026
It all started more than 125 years ago, with two families—the Miele and Zinkann families. The engineer Carl Miele and the businessman Reinhard Zinkann founded a company for the manufacture of cream separators in Herzebrock. Their guiding principle becomes the business philosophy: Immer besser. Miele appliances, whether they are used for laundry care, vacuuming or in the kitchen, are subjected to the strictest stress and endurance tests before they are launched on the market. Miele design represents innovation, value and timeless elegance. It shapes the relationship between the person and the product, meets  expectations, facilitates handling and creates trust.
MIELE
January 26, 2026
Joint Events
UMAGE
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