UMAGE
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UMAGE takes its name from a Danish word meaning “making an effort,” reflecting the care and attention they put into design and its processes every day. Founded in 2008 by Jacob Nannestad Hansen and Søren Ravn Christensen, UMAGE is a B Corp–certified brand that blends Danish design with quality, sustainability, and affordability. Their furniture and lighting combine aesthetics, functionality, and environmental care, with flat–packed collections reducing emissions. Adaptable and versatile, UMAGE products fit homes and public spaces, with replaceable parts, recyclable components, and customisable options that ensure timeless, evolving designs for modern living, made to enrich everyday life.

For this year’s 3daysofdesign, UMAGE presents Spaces That Shape Us. Design shapes the way people live, work, gather, and feel. The spaces around us influence routines, mood, and connection. Some stay over time, shaping experiences, routines, and memories. At UMAGE, thoughtful design begins with understanding how people truly live. From multifunctional furniture to lighting that adapts throughout the day, each collection balances form and function with lasting quality. Rooted in Nordic values and guided by honest sustainability, the designs evolve with the spaces and lives they inhabit. With Spaces That Shape Us, visitors are invited into the world of UMAGE. A story of everyday living, shared moments, and most importantly: design.

Related Exhibitions
Discovering the artefacts, interfaces and rituals through which sound is experienced, Audio Magic Lab is a collective of designers, artists and engineers exploring how technology is lived with in the home.
Audio Magic Lab
February 17, 2026
Audio Visual Design
Part of 2026
FRAMING is a joint exhibition during 3daysofdesign, showcasing exclusive design brands and their novelties in an inspiring and relevant way. The Odd Fellow Palace will once again provide the setting for the joint exhibition of FRAMING. All three floors of the impressive rococo building from the mid–1700, including the two wings, will offer space indoor as well as outdoor to national and international brands alike. There will also be a solo exhibition at the Harsdorff House on Kongens Nytorv 5, just a stone's throw away from the main exhibition in Bredgade. This year marks the sixth edition of FRAMING with more than 40 brands exhibiting.
FRAMING
February 15, 2022
Accessories
Furniture
Lighting
Part of 2022
Part of 2023
Vibeke Fonnesberg Schmidt creates exclusive bespoke lighting pieces. Working with plexiglass and brass, she develops lamps shaped by a close dialogue between colour, transparency, and form. Layered hues and shifting light create depth and visual presence, while patinated brass adds a warmer, tactile tone. Each lamp is a sculptural object that brings a composed architectural presence to a space. She also creates larger installations by grouping multiple lamps. Vibeke Fonnesberg Schmidt collaborates with Nilufar Gallery in Milan and designs for Gubi.
Vibeke Fonnesberg Schmidt
February 14, 2022
Lighting
Part of 2026
OUVE is a South Korean lifestyle brand reinterpreting daily routines through fragrance. Transforming functional fabric care into minimalist objects, the brand introduces a premium towel collection crafted from Seacell. Utilizing this sustainable, seaweed-based fiber provides exceptional softness. Committed to eco-conscious innovation, OUVE is continuously exploring diverse natural materials, such as organic cotton and hemp, to expand its sustainable offerings. Through a harmonious blend of niche-inspired scents, innovative materials, and elegant design, OUVE elevates ordinary moments into comforting, sensory experiences.
OUVE
February 12, 2026
Materials
Part of 2026
Other Exhibitions
NORR11 is a Danish design company founded in 2011 with a vision to continuously create design that sparks curiosity. Driven by the desire to challenge boundaries between disparate time periods, design directions, cultures and materials, NORR11 craft products that exude attitude and relevance, bridging the gap between classic and modern design. They embrace a 360–degree design perspective, ensuring that each piece of furniture exudes visual appeal from every angle. The result is a sculptural, bold and sophisticated expression. Crafted with honest materials, their pieces are made to use and built to last. By harmoniously blending form, function and comfort NORR11 is committed to creating timeless pieces on the leading edge of design.
NORR11
February 17, 2022
Postbyen, Copenhagen’s new urban district, is hosting events and exhibitions during 3daysofdesign. Once the hub of Denmark’s postal system, this historic site was transformed by Danica Ejendomme from an industrial area into a vibrant neighbourhood blending bold architecture with historical buildings. During 3daysofdesign, Postbyen will mark its official opening with a variety of events, including Jeppe Hein’s water sculpture, “Something between us.” Visitors are invited to engage with the artwork and each other, embodying Postbyen’s vision of a welcoming space for all. As the sun sets over the railways, Postbyen is where people come together to share everyday moments and connect in simple, meaningful ways.
Postbyen
March 26, 2026
White Label Project is a curated platform dedicated to bringing emerging women designers and artists from around the globe to the forefront of the design conversation. The curations of collectible design objects, spanning furniture, textiles and ceramics are all shaped by compelling storytelling, traditional craftsmanship, indigenous knowledge, and responsibly sourced materials.
White Label Project
March 26, 2026
Openhouse Studio leads creative projects and bears brands' messages in a comprehensive and unique way. The studio offers an array of opportunities that can be customised to every brand–specific needs through developing events and building individual brand identities using creative direction, photography, videography, graphic design, and copywriting, among others. 
The studio emerged from Openhouse Magazine, a biannual publication that talks about art, design, architecture, and culture, which also serves as a platform to engage with an international professional audience.
OPENHOUSE
February 1, 2024
Joint Events
UMAGE
has not published any events yet.
In the meantime you can visit them at:
Havnegade 29, 1058 Copenhagen
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UMAGE
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