UMAGE
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UMAGE takes its name from a Danish word meaning “making an effort,” reflecting the care and attention they put into design and its processes every day. Founded in 2008 by Jacob Nannestad Hansen and Søren Ravn Christensen, UMAGE is a B Corp–certified brand that blends Danish design with quality, sustainability, and affordability. Their furniture and lighting combine aesthetics, functionality, and environmental care, with flat–packed collections reducing emissions. Adaptable and versatile, UMAGE products fit homes and public spaces, with replaceable parts, recyclable components, and customisable options that ensure timeless, evolving designs for modern living, made to enrich everyday life.

For this year’s 3daysofdesign, UMAGE presents Spaces That Shape Us. Design shapes the way people live, work, gather, and feel. The spaces around us influence routines, mood, and connection. Some stay over time, shaping experiences, routines, and memories. At UMAGE, thoughtful design begins with understanding how people truly live. From multifunctional furniture to lighting that adapts throughout the day, each collection balances form and function with lasting quality. Rooted in Nordic values and guided by honest sustainability, the designs evolve with the spaces and lives they inhabit. With Spaces That Shape Us, visitors are invited into the world of UMAGE. A story of everyday living, shared moments, and most importantly: design.

Related Exhibitions
An installation by Imogen Kwok featuring KØGE, and MARLOT BAUS curated by Noura Residency. Craftsmanship, design, and cuisine are brought together not as separate disciplines, but as a singular living exhibition. In this collaboration, the boundaries between the permanent and the ephemeral are blurred. Here, the table sits in that suspended pause after making and before eating. It is a scene of organic materials that have been handled, and are waiting to be undone: Fat, powder, fruit, sugar. Cone, oval, sphere, leaf. This installation investigates the exact point at which we begin giving meaning to objects and the materials that make them.
FAT POWDER FRUIT SUGAR
May 15, 2025
Furniture
Accessories
Part of 2025
Part of 2026
For generations, Jensen has been committed to the belief that no one should be held back because their tired. With tireless dedication, the company has delved deep into the science of sleep, physiology, and materials, continuously refining its craft. This relentless pursuit of excellence has earned the trust of customers far beyond Norway’s borders, making Jensen a name synonymous with superior sleep. Despite its international success, Jensen has never lost sight of its roots. The factory remains in Svelvik, where every bed and mattress is meticulously crafted with passion and expertise. To Jensen, sleep is not merely a nighttime necessity—it is the foundation of a better day. Norwegian Sleep Quality Since 1947.
Jensen Beds
January 29, 2025
Beds
Part of 2025
Part of 2026
Copenhagen based Icelandic designer Dögg Guðmundsdóttir creates nature inspired products with emotional appeal and a distinctive touch of Nordic originality. Many of her designs are based on foundational structures or pieces of art, while others form part of a collection. For this exhibition, nature is not merely an inspiration but an integral part of the essence of the works and of the installation, created in collaboration with Dýpi—an ocean paint made from calcareous algae harvested in Iceland. Dýpi was nominated for the Icelandic Design Awards 2025 for its product that is exceptionally breathable, environmentally friendly, plastic–free, and an innovative use of abundant natural materials.
Embassy of Iceland
February 5, 2024
Furniture
Part of 2023
Part of 2024
Part of 2025
Part of 2026
Hollis+Morris proudly established its roots in Toronto, Canada, where its designs are inspired, materials are sourced, and it's timeless pieces are made. Solid wood furniture and lighting that balance modern style, a commitment to function, and a distinctive approach to design. Trademark integrations of FSC-certified solid wood and metal celebrate the inherent strengths of each material, resulting in thoughtful, sustainable, quality pieces made to last. Versatile and well-crafted, Hollis+Morris'​ furnishings complement residential, commercial and hospitality spaces.
Hollis+Morris
February 11, 2025
Furniture
Lighting
Part of 2025
Part of 2026
Other Exhibitions
AL2 has created distinctive, timeless design pieces since 2013, drawing on a woodworking heritage that dates back to 1970. Founded by Manos Alexopoulos, the brand has evolved into a Greek lifestyle label with a strong presence on the international design scene. Through collaborations with award–winning designers, AL2 produces furniture defined by elegance, flexibility and contemporary refinement. Its designs shape personalised spaces—from homes and offices to public environments—tailored to individual needs. AL2 is distributed in more than 30 countries and is ISO–certified for quality management and industrial design.
AL2
January 10, 2025
Studio ByHAA is an architectural design studio working in the intersection of craft, design, architecture and landscape. Our interior designs are handcrafted i Egypt through a dialogue with the local artisans and the Danish designers. We create from an understanding that all things and scales are connected. For us, design begins with the land, its textures, its rhythms, and the hands of the people who shape it. Our practice is about bringing the outside in, both literally and spiritually, by building spaces and creating objects that create a sense of belonging. We believe that the handmade has a capacity to reconnect people with the land, with nature, with a tangible time perspective from where we can feel ourselves at ease.
studio ByHAA
February 4, 2026
Iittala’s design story began in 1881 and continues to thrive at the glass factory in Iittala village, Finland. With a deep commitment to craftsmanship, Iittala is a pioneer of avant–garde design in coloured glass and ceramics. Every piece created is more than an object—it reflects the skill, artistry, and experimental spirit of those who shaped it, preserving tradition while shaping the future of design.
Iittala
January 7, 2025
A lab for creative diversity. Stockholm-based Beckmans College of Design offers BA-programs in Fashion, Product Design and Visual Communication. We combine creative practice with the building of knowledge. Collaborations with the industry is an essential part of the curriculum.
Beckmans College of Design
March 5, 2025
Joint Events
UMAGE
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In the meantime you can visit them at:
Havnegade 29, 1058 Copenhagen
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UMAGE
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