Formel A

Formel A
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Formel A embodies a passionate mindset that challenges conventional aesthetics and assumptions through a simple exploration of lines, shapes, and colours—inviting homes to become an expression of individuality. Rooted in authenticity and driven by a love of design, Formel A celebrates collaboration and values the creative exchanges that fuel meaningful work. Each creation balances comfort, originality, and modernity with purpose.

A landscape of EVEN sofas will transform the Formel A flagship store, inviting guests to explore the shapes and configurations of this collection—launched during 3daysofdesign in collaboration with the Stockholm–based design duo AFTEROOM.

Related Exhibitions
The story of sog begins in the world of bespoke furniture in Japan, where its creators listened to countless stories—the single line drawn by an architect, the quiet wish of a user. To answer each one, the brand's artisans sculpted wood, tailored fabrics, and bent metal. The myriad forms born and then vanished in this process became what they call the “memories of design.” From this vast accumulation of memories and experience, “sog” was born: a brand that carves out the "So” (素)—the elemental form destined to become the standard of the future.
sog
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Tina Frey Designs, based in San Francisco, California, specializes in timeless, functional objects, furniture, and lighting. Each piece is meticulously handcrafted from start to finish, reflecting a commitment to thoughtful design that brings serenity and joy to everyday spaces. The studio’s entirely human, hands-on process results in organic, wabi-sabi-inspired creations that cannot be replicated by mass production. Using materials like resin, bronze, brass, and stainless steel, the designs combine minimalist elegance with practical functionality. The collections include limited edition art works, products featured in commercial projects, and are available at the showroom, select boutiques worldwide, and the studio’s online shop.
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Established in 1980, Linie Design is a Danish design house with traditions deeply rooted in Scandinavian design. Today, Linie Design is one of the largest developers of handmade rugs in Europe, sold in over 70 countries, including in their own brand store in Copenhagen. All rugs are handmade in India by skilled weavers and crafted from carefully selected materials, chosen for their durability and unique properties. With great respect for craftsmanship, Linie Design continuously challenges traditional weaving and knotting techniques, pushing creative boundaries in the development of new designs by experimenting with materials, shapes, and textures.
Linie Design
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Founded by Richard Munao in 2017, NAU is a leading Australian design brand known for its commitment to original design and quality craftsmanship. Its collection features world-class furniture, lighting, and accessories that blend contemporary aesthetics with traditional craftsmanship. Each piece reflects a unique design thinking and creative expression, defined by approachability, comfort, and simplicity. NAU's products, while simple in appearance, are complex in design, showcasing a quiet cleverness. Driven by a passion for authentic design and with a bold ambition to lead Australian design to new heights, NAU aims to make a lasting impact on the global stage, building a legacy that will inspire generations to come.
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Other Exhibitions
Epitomising Danish design values of purpose–driven aesthetics, simplicity and craftsmanship, BoConcept has evolved from its humble 1952 origins into the world’s most global furniture retailer. With 300+ stores across 65 countries—including flagship locations in Copenhagen, London, New York, L.A., Paris, and Munich—BoConcept collaborates with renowned designers, such as Claudio Bellini and atelier axo, to craft timeless collections for private homes and business spaces. With a focus on personalisation, BoConcept offers an industry–leading Interior Design Service and highly customisable furniture, seamlessly blending function and vision to elevate spaces with uncompromising style.
BoConcept
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Atelier Vierkant is a Belgian family–run ceramics studio, founded in 1992 in Ostend and recognised for its handcrafted design pots that combine artisanal tradition with contemporary aesthetics. Every clay piece is made, shaped and fired in Belgium, ensuring full traceability and a unique character that bears the signature of its maker. With an understated, organic design language and natural earthy tones, Atelier Vierkant pots function as both functional planters and architectural sculptures for indoor and outdoor settings. The brand’s creations have achieved international acclaim, gracing luxury residences, prestigious hotels and global design projects, while retaining uncompromising commitment to craftsmanship and quality.
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Intra lighting, established in 1989, is a global provider of mastery lighting solutions. As one of the most important players in the lighting market, Intra lighting strives to contribute to the world's well-being. Places, where everything feels right, have their reason behind. Every day Intra lighting searches for new and better lighting solutions to empower the designers with the best lighting instruments to orchestrate well-deserved lighting comfort on the planet. Light where it is needed, when it is needed and as much as needed.
Intra lighting
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Bernh. Pedersen & Søn is a Danish furniture maker established in 1902, representing four generations of family–owned production and expert cabinetmaking. Based in Denmark, the company is renowned for its dedication to high–quality craftsmanship and sustainable production. The brand specialises in timeless furniture, with a primary focus on sideboards and pieces featuring classic tambour doors. These iconic designs are rooted in the golden age of Danish modernism, specifically the 1950s and 1960s. Today, the fourth generation continues to develop and produce furniture from the family workshop, ensuring that every piece meets the highest standards of durability and style for a global market.
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