Formel A

Formel A
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Formel A embodies a passionate mindset that challenges conventional aesthetics and assumptions through a simple exploration of lines, shapes, and colours—inviting homes to become an expression of individuality. Rooted in authenticity and driven by a love of design, Formel A celebrates collaboration and values the creative exchanges that fuel meaningful work. Each creation balances comfort, originality, and modernity with purpose.

A landscape of EVEN sofas will transform the Formel A flagship store, inviting guests to explore the shapes and configurations of this collection—launched during 3daysofdesign in collaboration with the Stockholm–based design duo AFTEROOM.

Related Exhibitions
Aesop was established in Melbourne in 1987, and has since been developing efficacious and aromatic formulations for the skin, hair, body and home, guided by a sincere interest in intelligent design—their pared–back containers are created with the utmost care to ensure functionality and pleasure, and each store interior is created with careful consideration to the fabric of its neighbourhood. Avant–garde and sensitive store design has been and will continue to be an integral part of what Aesop is—true to the brand’s conviction that few things are more conducive to a life well-lived than well–considered design.
Aesop
May 11, 2023
Accessories
Part of 2024
Part of 2026
BOLIA is a Danish design company with close to a hundred concept stores across Europe, Australia, and Singapore. Known for timeless Scandinavian design and quality craftsmanship, BOLIA collaborates with global designers and skilled European manufacturers to create lasting pieces, crafted from natural, durable materials—thoughtfully customised to every dream and desire. Alongside its home collection, BOLIA offers a professional collection, featuring designs rigorously tested to meet the high standards of professional spaces. With multiple international awards and a global network of wholesale partners, BOLIA continues to redefine spaces with creativity, collaboration, and a passion for tailoring dreams.
BOLIA
January 6, 2022
Accessories
Furniture
Lighting
Part of 2022
Part of 2023
Progressive by nature, Hem creates contemporary furniture for architectural spaces, combining experimentation with durability and a commitment to responsible production. Known for its bold designs, close attention to detail, and materiality, Hem collaborates with leading designers such as Max Lamb, Sabine Marcelis and Faye Toogood, alongside leading European manufacturers, to develop distinctive, purposeful pieces defined by clarity, quality, and longevity.
Hem
April 8, 2022
Furniture
Part of 2022
Part of 2024
Part of 2025
Part of 2026
PBJ Designhouse was founded in 1968 and has been Danish–owned ever since. PBJ is known for making modern home furniture inspired by classic Danish design and they now also expands into commercial interiors. As workplaces and hospitality spaces embrace home–like aesthetics, PBJ adapts its classics for lounges, conference rooms, and restaurants. Each piece meets strict sustainability standards, including testing of surfaces, durability and strengths. The result is furniture with idea and identity, form and function, finish and finesse, both for private homes and contract markets.
PBJ Designhouse
December 11, 2024
Furniture
Part of 2025
Part of 2026
Other Exhibitions
Marta is a Los Angeles–based, globally–engaged gallery for art and design. Founded by partners and designers Benjamin Critton and Heidi Korsavong in 2019, the gallery makes space for artists to experiment with the utility of design, and for designers to explore the abandonment of function. Marta’s curatorial and publication programs take interest in the process and facilitators of a work’s creation as well as the narrative of its creator(s). Marta embraces the intersection of and the transition between disciplines, advocates for diversity in design, and promotes broad access to the arts.
Dung Ngo & Marta Los Angeles
February 24, 2026
Founded in 1966, Kettal is an internationally recognised design brand specialising in innovative furniture and architectural solutions for contemporary living and working spaces. Originally a family–run business, it has evolved into a global company collaborating with designers and studios worldwide. Driven by scientific and technological research, Kettal creates products defined by innovation, durability and refined aesthetics. Sustainability, quality and craftsmanship are core values that guide both design and manufacturing processes. Its portfolio includes furniture, lighting and architectural systems for residential, contract and public spaces, offering flexible solutions that respond to the evolving needs of contemporary architecture.
KETTAL
January 31, 2024
VERPAN—for Verner Panton—is a design company working closely with Verner Panton Design AG to preserve, reissue, and recontextualise the Danish architect and designer’s radiant body of work, ranging from intimate objects to immersive environments. Verner Panton’s lighting and furniture are a testament to his playful and unconventional spirit, encompassing both his most celebrated designs and recently rediscovered pieces.
VERPAN
February 16, 2022
LIGHT–POINT designs more than just lamps—they design light. This is the essence of their brand slogan: CREATING LIGHT.  With 30 years in the market, they have firmly established themselves as a leading Danish design company with an international look and appeal. The approach to design is both architectural and artistic, and the style is elegant and minimalistic, yet edgy and expressive. The lamps can both serve as style markers and bold design statements and be sophisticated, understated, and serene, blending in seamlessly. The fascination with light drives LIGHT–POINT to continuously experiment, pushing the boundaries of norms and traditions to develop innovative ways of creating illumination.
LIGHT-POINT
March 26, 2022
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