Formel A

Formel A
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Formel A embodies a passionate mindset that challenges conventional aesthetics and assumptions through a simple exploration of lines, shapes, and colours—inviting homes to become an expression of individuality. Rooted in authenticity and driven by a love of design, Formel A celebrates collaboration and values the creative exchanges that fuel meaningful work. Each creation balances comfort, originality, and modernity with purpose.

A landscape of EVEN sofas will transform the Formel A flagship store, inviting guests to explore the shapes and configurations of this collection—launched during 3daysofdesign in collaboration with the Stockholm–based design duo AFTEROOM.

Related Exhibitions
Crossing temporal boundaries—sculptural, yet inherently functional. Designed to enrich everyday life, each piece becomes more beloved with time. With minimalist forms rooted in essence, carefully selected materials, and the harmony of craftsmanship and contemporary design, we redefine furniture as timeless companions—objects that transcend eras and speak to the soul.
FORMEI
January 31, 2026
Furniture
Part of 2026
Veark is a Copenhagen based contemporary kitchenware company dedicated to developing sustainable, honest and high quality tools for everyday use. Veark acts as a bridge between professional kitchens and homes, designing and curating tools that put function and craft in focus, for makers around the world.
Veark
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Trained as an architect, Finn Juhl approached furniture as an artistic discipline rather than a purely functional task. His work challenged established ideas of construction and use, introducing sculptural forms and a clear sense of proportion that helped shape Danish modernism. For more than two decades, House of Finn Juhl has held the exclusive rights to revive and produce Finn Juhl’s furniture designs, working to preserve the intent and principles behind his work—an approach that continues to resonate across generations.
House of Finn Juhl
January 10, 2022
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Swiss based USM Modular Furniture has been providing timeless and high–quality modular furniture designs suitable for both home and office environments for 60 years. Recognised as a design classic, USM Modular Furniture was formally accepted into the permanent Design Collection of the Museum of Modern Art in New York (MoMA), confirming the artistic character of the product. Created from a few basic elements, the company’s furniture offers tailor–made solutions that can be expanded or reconfigured as needed. Each furniture piece allows room for maximum versatility and creativity. To encourage long–term use, all of the USM product lines are made from high–quality materials for strength and durability to last for generations.
USM Modular Furniture
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Other Exhibitions
Gejst was founded with a passion for making attractive, sustainable design that will last the test of time. Gejst means excitement and enthusiasm in English. From the beginning, the goal of the company has been to challenge traditional approaches to design to make a collection full of bold and playful products. Each bringing an instant attraction and passion that’s hard to explain but easy to feel. Focusing on functional design and high quality materials, Gejst takes a normal product, looks at the need to be fulfilled, then strips it down to come up with something thrilling. Multifunctional and thought through to the smallest detail. Each design is a testament to this approach and it is our way of bringing gejst into homes all around the world.
Gejst
September 21, 2023
Mette Ditmer Denmark has been a voice within Scandinavian design since 1995, creating timeless collections grounded in form, colour and texture. Led by intuition and inspiration drawn from daily life, every design is created with intention and a deep respect for the inherent qualities of every material and a commitment to responsible production. Thoughtful design choices and artistic expression come together in interior pieces that inhabit homes around the world, enriching everyday life season after season and made to last for years to come.
Mette Ditmer Denmark
January 28, 2025
Jan Kath Design has revolutionised the world of rugs. For nearly 30 years, the brand has been shaping the international design scene with its work. While the creative language spans a broad spectrum, production remains deliberately rooted in tradition. Each carpet is crafted using centuries–old hand–knotting techniques in selected workshops in Nepal and India, certified for sustainability by the Swiss label STEP. Knot by knot, skilled artisans translate the designs into textile art. Only premium natural materials are used, including hand–combed Tibetan highland wool, fine Chinese silk, and Nepalese nettle. This balanced material composition gives the rugs a distinctive tactile quality and a deep, layered presence beyond the surface.
Jan Kath Design
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FREITAG makes bags and accessories from used and, increasingly, circular materials. What began in Zurich in 1993 with messenger bags made from discarded truck tarps now comprises around 60 models, every product a one–off. FREITAG products are robust, functional everyday companions that, thanks to a range of repair and exchange services, can expect an even longer, more fulfilling life. The headquarter is in Zurich, where a large part of the truck tarpaulins are disassembled, washed, and cut to size. The company also runs 30 FREITAG Stores worldwide, a Zurich–based Online Store, and its products are available at over 220 retail partners globally.
FREITAG
April 8, 2026
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