Formel A

Formel A
Cover image missing

Formel A embodies a passionate mindset that challenges conventional aesthetics and assumptions through a simple exploration of lines, shapes, and colours—inviting homes to become an expression of individuality. Rooted in authenticity and driven by a love of design, Formel A celebrates collaboration and values the creative exchanges that fuel meaningful work. Each creation balances comfort, originality, and modernity with purpose.

A landscape of EVEN sofas will transform the Formel A flagship store, inviting guests to explore the shapes and configurations of this collection—launched during 3daysofdesign in collaboration with the Stockholm–based design duo AFTEROOM.

Related Exhibitions
Italian creativity, artisan tradition and international vocation are the distinctive traits of Potocco, a family–run company that has been studying and creating furniture for indoor and outdoor environments for almost a century. Founded in 1919 by Domenico Potocco in Manzano (UD), as a small artisan workshop for the production of chairs, Potocco has evolved over the years into a large industrial reality, specialised in the production of home and contract furnishings. A history of excellence that covers the entire 20th century, along a trail of growth which—from its participation to the first Salone del Mobile trade fair as a founding partner—has led Potocco to collaborate with important brands.
Potocco Italy
March 9, 2026
Furniture
Outdoor
Part of 2026
Molteni&C is a market–leading company specialising in the production of indoor and outdoor furniture, kitchens, and bespoke furnishings. It is part of the Molteni Group, the leading independent industrial group in the high–end furniture sector, with Made in Italy production. The Group constantly invests in research and technological innovation, giving its products an intrinsic quality that stands the test of time, and collaborates with the most prestigious international architectural firms and designers, such as Creative Director Vincent Van Duysen. By crafting moments in which people can express their best selves, Molteni&C inspires and moves forward the culture of quality living.
Molteni&C
April 23, 2025
Furniture
Part of 2025
Part of 2023
Outdoor
Part of 2026
Aakjaer Furniture (formerly Intarsia Furniture) represents a remarkable fusion of Danish design heritage and contemporary craftsmanship. Founded by Nanna Aakjær Svendsen, the company revives her grandfather Jørgen Aakjær Jørgensen's exceptional furniture designs from the 1950s. Each piece embodies the timeless elegance of Danish Modern design while maintaining the highest standards of responsible and future-oriented production. Specializing in oak, Intarsia Furniture creates pieces that stand alongside works by renowned Danish designers. The company's commitment to preserving traditional craftsmanship while embracing modern and environmentally conscious production methods has positioned it as a distinguished name in high-end furniture.
Aakjaer Furniture
February 9, 2023
Furniture
Part of 2023
Part of 2024
Part of 2025
Part of 2026
Openhouse Studio leads creative projects and bears brands' messages in a comprehensive and unique way. The studio offers an array of opportunities that can be customised to every brand–specific needs through developing events and building individual brand identities using creative direction, photography, videography, graphic design, and copywriting, among others. 
The studio emerged from Openhouse Magazine, a biannual publication that talks about art, design, architecture, and culture, which also serves as a platform to engage with an international professional audience.
OPENHOUSE
February 1, 2024
Furniture
Part of 2024
Part of 2025
Part of 2026
Accessories
Other Exhibitions
Vibeke Fonnesberg Schmidt creates exclusive bespoke lighting pieces. Working with plexiglass and brass, she develops lamps shaped by a close dialogue between colour, transparency, and form. Layered hues and shifting light create depth and visual presence, while patinated brass adds a warmer, tactile tone. Each lamp is a sculptural object that brings a composed architectural presence to a space. She also creates larger installations by grouping multiple lamps. Vibeke Fonnesberg Schmidt collaborates with Nilufar Gallery in Milan and designs for Gubi.
Vibeke Fonnesberg Schmidt
February 14, 2022
SF–SO is an industrial design studio operating between San Francisco and Seoul, founded in 2019 by Jaehoon Jung and Hoyoung Joo. The studio focuses on simplifying the relationship between users, objects, and their environment rather than creating attention–seeking forms. Through the refinement of structure, manufacturing logic, and function, SF–SO reduces visual and physical complexity, allowing objects to exist quietly within everyday environments.This approach extends into its furniture brand SFSO–MFG®, where the studio translates its philosophy into tangible products meant to be understood through use and physical experience.
SF–SO
January 29, 2026
Rethinking paper for architecture and exhibition design. Drop Paper sits somewhere between material innovation and spatial storytelling. Its ultra-light, non-woven surface—fibrous, flexible and quietly expressive—has become a go-to for designers working across exhibitions, events and interiors. It can be cut, folded and suspended with ease, yet retains a distinctive visual softness that comes alive when interacting with light.
Droppaper
May 7, 2026
Hollis+Morris proudly established its roots in Toronto, Canada, where its designs are inspired, materials are sourced, and it's timeless pieces are made. Solid wood furniture and lighting that balance modern style, a commitment to function, and a distinctive approach to design. Trademark integrations of FSC-certified solid wood and metal celebrate the inherent strengths of each material, resulting in thoughtful, sustainable, quality pieces made to last. Versatile and well-crafted, Hollis+Morris'​ furnishings complement residential, commercial and hospitality spaces.
Hollis+Morris
February 11, 2025
×
Formel A
Check back soon!