Formel A

Formel A
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Formel A embodies a passionate mindset that challenges conventional aesthetics and assumptions through a simple exploration of lines, shapes, and colours—inviting homes to become an expression of individuality. Rooted in authenticity and driven by a love of design, Formel A celebrates collaboration and values the creative exchanges that fuel meaningful work. Each creation balances comfort, originality, and modernity with purpose.

A landscape of EVEN sofas will transform the Formel A flagship store, inviting guests to explore the shapes and configurations of this collection—launched during 3daysofdesign in collaboration with the Stockholm–based design duo AFTEROOM.

Related Exhibitions
Scandinavian Design Embassy is an initiative aimed at promoting Nordic design companies internationally at Nordic Embassies around the world. It brings together key organisations including the Finnish Design Embassy, Norwegian Design Industry, the Swedish Institute and Svensk Form. Through this partnership, they strengthen the innovative and sustainable design principles that define the Nordic countries. Building on the success of the Finnish Design Embassy initiative, which has been active since 2022, this project has extended the concept to neighbouring countries for an even stronger presence around the world.
Scandinavian Design Embassy
March 27, 2026
Furniture
Accessories
Rug & Floor
Materials
Lighting
Swiss based USM Modular Furniture has been providing timeless and high–quality modular furniture designs suitable for both home and office environments for 60 years. Recognised as a design classic, USM Modular Furniture was formally accepted into the permanent Design Collection of the Museum of Modern Art in New York (MoMA), confirming the artistic character of the product. Created from a few basic elements, the company’s furniture offers tailor–made solutions that can be expanded or reconfigured as needed. Each furniture piece allows room for maximum versatility and creativity. To encourage long–term use, all of the USM product lines are made from high–quality materials for strength and durability to last for generations.
USM Modular Furniture
January 31, 2025
Furniture
Part of 2025
Part of 2026
BOLIA is a Danish design company with close to a hundred concept stores across Europe, Australia, and Singapore. Known for timeless Scandinavian design and quality craftsmanship, BOLIA collaborates with global designers and skilled European manufacturers to create lasting pieces, crafted from natural, durable materials—thoughtfully customised to every dream and desire. Alongside its home collection, BOLIA offers a professional collection, featuring designs rigorously tested to meet the high standards of professional spaces. With multiple international awards and a global network of wholesale partners, BOLIA continues to redefine spaces with creativity, collaboration, and a passion for tailoring dreams.
BOLIA
January 6, 2022
Accessories
Furniture
Lighting
Part of 2022
Part of 2023
The story of sog begins in the world of bespoke furniture in Japan, where its creators listened to countless stories—the single line drawn by an architect, the quiet wish of a user. To answer each one, the brand's artisans sculpted wood, tailored fabrics, and bent metal. The myriad forms born and then vanished in this process became what they call the “memories of design.” From this vast accumulation of memories and experience, “sog” was born: a brand that carves out the "So” (素)—the elemental form destined to become the standard of the future.
sog
February 1, 2026
Furniture
Part of 2026
Other Exhibitions
Jo Andersson Studios is a contemporary glass art and design studio based in Sweden. Exploring light, colour and form, the studio creates bold, hand–blown glass sculptures, lighting and unique art objects. An emphasis on movement and presence runs through the work. Rooted in studio craft and material exploration, the practice balances sculptural expression with functional design, creating works that engage both space and perception.
Jo Andersson Studios
June 4, 2025
Marta is a Los Angeles–based, globally–engaged gallery for art and design. Founded by partners and designers Benjamin Critton and Heidi Korsavong in 2019, the gallery makes space for artists to experiment with the utility of design, and for designers to explore the abandonment of function. Marta’s curatorial and publication programs take interest in the process and facilitators of a work’s creation as well as the narrative of its creator(s). Marta embraces the intersection of and the transition between disciplines, advocates for diversity in design, and promotes broad access to the arts.
Marta Los Angeles
February 24, 2026
Lise Vester Studio is a Copenhagen–based design practice working at the intersection of craft, design and atmosphere. Rooted in principles from healing architecture and neuroaesthetics, the studio explores how materials, light and form can support wellbeing and shift perception. The work spans sculptural lighting, optical objects and spatial installations developed through hands–on experimentation in close collaboration with makers. Each piece is conceived as a sensory tool—inviting pause, reflection and a deeper connection to place and self.
Lise Vester Studio
February 5, 2026
AAD is the creative vision of multidisciplinary designer, Amaresh Anand. Rooted in the belief that design transforms lives, AAD is a collaborative space where creative minds and diverse disciplines cross–pollinate to spark thoughtful and beautiful design solutions. It is focused on bringing authenticity and accessibility back to design. AAD channels the memory and imagination of designer and user into thrilling design outcomes. Magari transcends the ordinary, creating designs inspired by human experiences and cultural depth. Each collection tells a story, blending tradition with modern living. With precision, quality, and innovation, Magari crafts furniture that goes beyond utility–becoming a lasting, meaningful part of everyday living.
AAD x Magari
January 31, 2026
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