Formel A

Formel A
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Formel A embodies a passionate mindset that challenges conventional aesthetics and assumptions through a simple exploration of lines, shapes, and colours—inviting homes to become an expression of individuality. Rooted in authenticity and driven by a love of design, Formel A celebrates collaboration and values the creative exchanges that fuel meaningful work. Each creation balances comfort, originality, and modernity with purpose.

A landscape of EVEN sofas will transform the Formel A flagship store, inviting guests to explore the shapes and configurations of this collection—launched during 3daysofdesign in collaboration with the Stockholm–based design duo AFTEROOM.

Related Exhibitions
Bread and Butter is an itinerant exhibition platform that explores everyday rituals through the concept of paired objects. Transforming everyday spaces—such as bookstores, salons, restaurants, and parking lots—into stages for collaboration, designers from different generations and cultural backgrounds translate their personal routines and local traditions into perfectly matched pairs. Just as "bread and butter" signifies something essential and inseparable, the paired objects form functional, aesthetic, and social relationships—quietly conveying each designer's experiences and contexts, while opening space for new connections and creative dialogue with local communities.
Bread and Butter
February 3, 2025
Furniture
Part of 2025
Part of 2026
EETAL is a project launched in 2021 by Japan Benex Corporation, a company specialising in precision sheet metal processing technology. Through collaborations with designers, it reconsiders the creative potential of sheet metal from multiple perspectives. Embracing an experimental approach, the project challenges conventional notions of industrial production and explores new dialogues between sheet metal and design. The name "EETAL" originates from "SHEET METAL." It combines "EET" from "SHEET" and "TAL" from "METAL," forming a coined term that symbolises the new form of sheet metal they strive to create.
EETAL project
November 28, 2025
Furniture
Part of 2026
Iittala’s design story began in 1881 and continues to thrive at the glass factory in Iittala village, Finland. With a deep commitment to craftsmanship, Iittala is a pioneer of avant–garde design in coloured glass and ceramics. Every piece created is more than an object—it reflects the skill, artistry, and experimental spirit of those who shaped it, preserving tradition while shaping the future of design.
Iittala
January 7, 2025
Part of 2025
Accessories
Part of 2026
Experts in sourcing and curating handmade and exclusive tiles from small local producers worldwide, MAROKK is passionate about finding and curating unique tiles for true tile enthusiasts. The tile collections from Japan, India, Morocco and Italy are designed to blend global style with Scandinavian aesthetics. The showroom is situated in a 300-year old listed space in the historical central Copenhagen, and displays a vast variety of exclusive tiles from all around the world, adapted to the Scandinavian and global market by MAROKK.
MAROKK Tiles
February 10, 2022
Wall & Surface
Part of 2022
Part of 2023
Part of 2024
Part of 2025
Other Exhibitions
For this year’s 3daysofdesign, House of Finn Juhl collaborates with Edition Copenhagen, one of the leading lithographic workshops in the world. The collaboration is rooted in a workshop theme, based on a shared respect for traditional craftsmanship and the preservation of specialised skills. As the custodian of Finn Juhl’s legacy, House of Finn Juhl works to maintain and communicate the principles that defined his approach: a close relationship between design, making, and material understanding. Balancing artistic vision with functional form, the presentation reflects Finn Juhl’s continued relevance across generations.
House of Finn Juhl x Edition Cph
January 9, 2026
Hyfer Objects is a Stockholm–based design studio dedicated to pushing the boundaries of artistic expression through innovative materials and cutting–edge production methods. Primarily working with waste materials, Hyfer Objects believe true innovation lies beneath the surface of what’s overlooked, discarded, or forgotten. Inspired by nature’s silent intelligence, they work radically to shift how materials and objects are valued, used, and reborn for a sustainable future. Anchored in sculptural minimalism, pushing the boundaries of artistic expression and sharing a vision that design is about conscious creation and timeless responsibility.
HYFER OBJECTS
January 22, 2024
Tadaima is a Copenhagen–based design studio and concept store founded in 2021 by Hanne Berzant and her daughters, Josefine and Emma. With a shared background in the creative industry, the studio works across curation, design, and spatial thinking, approaching each project as an act of editing. Emerging from a curated universe, Tadaima moves between bespoke pieces, collaborations, and interiors while developing its own design collection.
Tadaima
April 1, 2022
Emerging from shared design values, Karimoku Case is a contemporary lifestyle brand based in Japan and born out of admiration and love for serene beauty, material richness and timeless appeal. The Karimoku Case collections are brought to life by the world’s leading architects through individual cases, and the story of each collection is told through its native setting.
Karimoku Case
February 20, 2023
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