Formel A

Formel A
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Formel A embodies a passionate mindset that challenges conventional aesthetics and assumptions through a simple exploration of lines, shapes, and colours—inviting homes to become an expression of individuality. Rooted in authenticity and driven by a love of design, Formel A celebrates collaboration and values the creative exchanges that fuel meaningful work. Each creation balances comfort, originality, and modernity with purpose.

A landscape of EVEN sofas will transform the Formel A flagship store, inviting guests to explore the shapes and configurations of this collection—launched during 3daysofdesign in collaboration with the Stockholm–based design duo AFTEROOM.

Related Exhibitions
Aesthetic and technological research, design culture, innovation and a creative spirit never separated from functional quality and efficiency. This is the system of values that shapes the identity of Luceplan since its founding in 1978. The Luceplan catalogue contains an extensive, versatile range of lighting fixtures, with high standards of performance and aesthetics, crossing fields of applications and adapting to any usage need and any context. The experimental approach of the brand has been immediately translated, ahead to the times, into a focus on environmental issues and energy saving.
Luceplan
March 15, 2022
Lighting
Part of 2022
Part of 2023
Part of 2024
Part of 2025
Bretz combines two essentially contrary, but fundamental desires in life: On the one hand, the creations take you on fantastic journeys full of adventure and freedom. But, on the other hand, they wrap themselves around you making you feel safe and secure. This vision takes shape the brands workshop where Bretz strides forth with a bold pioneering spirit while drawing on over a hundred years of German upholstery tradition. Born out of a passion for the unexpected coupled with sophisticated production techniques, Bretz creates exceptional modular and multifunctional concepts. Only when sofa, bed, armchair or accessory has been honed right down to the last detail, will they meet our exacting standards.
Bretz
December 9, 2024
Furniture
Part of 2025
Part of 2026
Iteration Collective is a newly established design collective of young designers. The community has emerged from a shared desire to create and challenge each other, pushing creative boundaries to enhance their skills as designers. Through close collaboration, members tackle new design challenges, each producing original works based on a shared design brief with defined constraints and objectives. Recognising the importance of responsible design practices, the group is dedicated to exploring new approaches, challenging conventional norms in furniture design, and paving the way for more eco-conscious solutions. Iteration Collective hope to inspire future generations of designers and contribute to the dialogue surrounding design and sustainability.
Iteration Collective
February 1, 2024
Furniture
Part of 2024
Part of 2025
Part of 2026
Located in the heart of central Copenhagen, Designmuseum Danmark is Denmark’s leading museum of Danish and international design. The museum shows up to eight exhibitions about design history, contemporary design, the design of the future, as well as Danish design icons by Verner Panton, Finn Juhl, Arne Jacobsen and more. The museum communicates quality and craftsmanship, ideas and processes, and breakthrough within design through it’s exhibitions, events, and learning activities. Designmuseum Danmark reopened in June 2022 after two years of renovations. Guests can now visit the new museum café for coffee, lunch or dinner, the new museum shop and the museum garden, which is a quiet, green oasis in the middle of the city.
Designmuseum Danmark
March 5, 2022
Accessories
Furniture
Materials
Part of 2022
Part of 2023
Other Exhibitions
Fogia’s mission as a furniture maker is to turn exceptional ideas into well–crafted pieces. At its centre is the factory, where wood, textiles and skilled hands come together, giving designers and craftspeople the time to explore how sketches become lasting objects. The aim is to create furniture that people grow attached to over time. This comes from balancing function with friction—the detail, tension or gesture that gives character. One without the other is incomplete. Working closely with designers who question conventions with finesse, Fogia shapes furniture that feels considered. You can sense it in the whole—it simply feels right. FUNCTION / FRICTION / FINESSE / FOGIA
Fogia
March 14, 2022
RARERAW is a modular furniture brand that moves beyond fixed forms, allowing its systems to be flexibly interpreted in the space between structure and sensibility. Rather than viewing furniture as a finished object, RARERAW understands it as a structural unit that shapes space. Each module functions as part of a larger framework that evolves through use, interaction, and context. Designed to respond to changing environments and lifestyles, the system encourages openness rather than prescription. As spaces change, RARERAW adapts—inviting users to reconfigure, reinterpret, and gradually complete the system over time.
rareraw
December 23, 2025
Hévéa House is a French design house rooted in a cultural dialogue between Europe and Southeast Asia. Inspired by a literary journey to Malaysia and the enduring presence of the Hévéa tree (rubber tree), the brand transforms a shared history into contemporary design. Its biophilic furniture combines sculptural clarity with functional purpose, connecting memory, material and modern living. Each collection reflects a quiet awareness of time, change and nature’s resilience. Hévéa House believes design should make each moment matter—balancing poetry, structure and sustainability in timeless interiors.
Hévéa House
January 22, 2026
Bread and Butter is an itinerant exhibition platform that explores everyday rituals through the concept of paired objects. Transforming everyday spaces—such as bookstores, salons, restaurants, and parking lots—into stages for collaboration, designers from different generations and cultural backgrounds translate their personal routines and local traditions into perfectly matched pairs. Just as "bread and butter" signifies something essential and inseparable, the paired objects form functional, aesthetic, and social relationships—quietly conveying each designer's experiences and contexts, while opening space for new connections and creative dialogue with local communities.
Bread and Butter
February 3, 2025
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