Formel A

Formel A
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Formel A embodies a passionate mindset that challenges conventional aesthetics and assumptions through a simple exploration of lines, shapes, and colours—inviting homes to become an expression of individuality. Rooted in authenticity and driven by a love of design, Formel A celebrates collaboration and values the creative exchanges that fuel meaningful work. Each creation balances comfort, originality, and modernity with purpose.

A landscape of EVEN sofas will transform the Formel A flagship store, inviting guests to explore the shapes and configurations of this collection—launched during 3daysofdesign in collaboration with the Stockholm–based design duo AFTEROOM.

Related Exhibitions
HOUE is a Danish design house established in 2007 and rooted in the Scandinavian design tradition. HOUE creates outdoor furniture that combines comfort, durability, and a calm visual expression. Each design is developed with careful attention to materials, proportion, and function, balancing aesthetics with everyday usability. With a strong commitment to responsible production, HOUE integrates recycled materials and thoughtful solutions to create long–lasting products made for real outdoor living—designed to be used, enjoyed, and built to last.
HOUE
March 28, 2022
Outdoor
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Gudbrandsdalens Uldvarefabrik (GU) is a Norwegian textile manufacturer based in Lillehammer, known for its craftsmanship, material expertise, and timeless design. Rooted in Norwegian nature and tradition, GU develops upholstery textiles that combine aesthetics, durability, and sustainability. All production takes place locally, with every stage—from spinning to weaving and finishing—carried out under one roof. This ensures full control over quality, traceability, and responsible production. With a deep understanding of wool’s natural properties, GU refines and reinterprets the material to meet the needs of contemporary interiors.
Gudbrandsdalens Uldvarefabrik
January 7, 2025
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Anker & Co brings together a thoughtfully curated mix of lighting brands, blending timeless craftsmanship with cutting–edge technology. They design and implement high–quality lighting solutions for offices, shops, hotels, restaurants, public spaces, outdoor areas and private residences. Anker & Co places a strong emphasis on quality and design, working closely with builders, architects, and lighting designers to create custom lighting solutions that blend form and function.
Anker & Co
December 20, 2021
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Since 1968, VOLA has embodied the essence of Danish design with its perfect proportions and minimalist forms. Designed by Arne Jacobsen and made in Denmark, each product reflects a legacy of craftsmanship, durability, and attention to detail. Renowned for its modular systems and timeless aesthetics, VOLA offers flexibility that evolves with changing needs. Built to stand the test of time, VOLA integrates seamlessly into contemporary architecture, delivering lasting elegance and reliability.
VOLA
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Other Exhibitions
Throughout history, tools have been crucial to humanity’s ability to survive and innovate, from primitive stone tools to advanced machinery, tools have been key to shaping the world. VÆRKTØJ is an exhibition format that aims to communicate and demonstrate how the identities of designers are largely shaped by the tools they use; as tools not only drive the development of ideas and creative processes but also leave a distinct mark on the final product.
VÆRKTØJ
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Belgium is Design is an initiative created to promote Belgian design on the international stage. Active since 2011, it brings together designers, studios and companies under a shared identity and a recognized label of quality. Through curated collective projects at major international design events, Belgium is Design highlights the creativity, innovation and know-how that define Belgian design. By combining cultural promotion with economic development, the initiative strengthens the international visibility of Belgian talent while ensuring high professional standards and meaningful connections with global markets. Belgium is Design is led by Wallonie‑Bruxelles Design Mode, Flanders District of Creativity and MAD Brussels.
Belgium is Design
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Foscarini imagines, develops, and produces decorative lighting that seduces, surprises, and inspires—by day and by night, whether illuminated or not. Since 1981, Foscarini has been a leading Italian presence on the international design scene, combining the dual heritage of Made in Italy: artisanal craftsmanship and industrial expertise. The brand creates lighting forms and projects with a strong, expressive identity, designed to make people feel at home both in private interiors and in shared, collective spaces.
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“From coach to couch” – Founded in 1895,  Eilersen has focused on craftsmanship, quality, and innovation. The journey began producing coaches, and since the 1930s, Eilersen has been making beautiful, high-quality couches based on the same values of excellent craftsmanship and innovation that established the brand over 130 years ago. This has made Eilersen a well-known and recognised high-end brand internationally.
Eilersen
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