Formel A

Formel A
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Formel A embodies a passionate mindset that challenges conventional aesthetics and assumptions through a simple exploration of lines, shapes, and colours—inviting homes to become an expression of individuality. Rooted in authenticity and driven by a love of design, Formel A celebrates collaboration and values the creative exchanges that fuel meaningful work. Each creation balances comfort, originality, and modernity with purpose.

A landscape of EVEN sofas will transform the Formel A flagship store, inviting guests to explore the shapes and configurations of this collection—launched during 3daysofdesign in collaboration with the Stockholm–based design duo AFTEROOM.

Related Exhibitions
Aesop was established in Melbourne in 1987, and has since been developing efficacious and aromatic formulations for the skin, hair, body and home, guided by a sincere interest in intelligent design—their pared–back containers are created with the utmost care to ensure functionality and pleasure, and each store interior is created with careful consideration to the fabric of its neighbourhood. Avant–garde and sensitive store design has been and will continue to be an integral part of what Aesop is—true to the brand’s conviction that few things are more conducive to a life well-lived than well–considered design.
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raawii was founded in 2017 by Bo Raahauge Rasmussen and Nicholai Wiig–Hansen in Copenhagen, Denmark. Their ambition is for raawii to be a design platform that utilises the power of creativity to contribute to cultural and social advancement. raawii challenges the status quo of design through curiosity. They constantly search for the better, unknown solution. At the same time, raawii is looking for partners that can challenge ways of doing things.
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Italian creativity, artisan tradition and international vocation are the distinctive traits of Potocco, a family–run company that has been studying and creating furniture for indoor and outdoor environments for almost a century. Founded in 1919 by Domenico Potocco in Manzano (UD), as a small artisan workshop for the production of chairs, Potocco has evolved over the years into a large industrial reality, specialised in the production of home and contract furnishings. A history of excellence that covers the entire 20th century, along a trail of growth which—from its participation to the first Salone del Mobile trade fair as a founding partner—has led Potocco to collaborate with important brands.
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Rezas is a renowned rug brand that combines Nordic design with traditional craftsmanship and modern elegance. With over 30 years of experience, the brand has created a unique collection where contemporary style meets time–honoured techniques. Every rug is carefully designed to enhance interiors, offering a perfect balance of texture, colour, and artistry. From intricate hand–knotted pieces to refined modern designs, each rug is made with attention to detail and quality. As a trusted partner for businesses worldwide, Rezas offers expertise, reliability, and a strong commitment to long–term collaborations. With a passion for design and a deep respect for craftsmanship, Rezas creates rugs that bring character and lasting beauty to any space.
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Other Exhibitions
raawii was founded in 2017 by Bo Raahauge Rasmussen and Nicholai Wiig–Hansen in Copenhagen, Denmark. Their ambition is for raawii to be a design platform that utilises the power of creativity to contribute to cultural and social advancement. raawii challenges the status quo of design through curiosity. They constantly search for the better, unknown solution. At the same time, raawii is looking for partners that can challenge ways of doing things.
raawii
March 10, 2022
Ever since Danish designer Arne Munch designed the original Classic kitchen in 1968, uno form has been dedicated to crafting bespoke kitchens. With no compromise. Arne Munch’s passion for bespoke craftsmanship, simple and functional design and an uncompromising approach to aesthetics still lives on in everything that uno form does.
uno form
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Viccarbe is an international brand of timeless design furniture focused on people’s well–being. Together with leading designers such as Patricia Urquiola, Piero Lissoni, Monica Armani, or Jaime Hayon, it creates enduring pieces made with responsible materials, where design and innovation evolve in coherence with its strong commitment to sustainability.
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Cassina, founded in Meda, northern Italy, in 1927, embraced industrial production in the 1950s, shifting from craftsmanship to serial manufacturing. The company has always stood out for research and innovation, combining advanced technology with traditional savoir-faire. Over the years, it collaborated with leading architects, designers and creatives to develop new forms and projects, building an eclectic collection. Karakter x Cassina is now part of Cassina’s atmospheres, offering a curated mix of design heritage and contemporary expression that strengthens “The Cassina Perspective”, where innovative products and Modern Movement icons create welcoming environments through a design code based on excellence.
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