flat point
Guided by the philosophy “Flatness is the Point”, Flat Point creates interior pieces that integrate seamlessly with their surroundings. This harmony goes beyond simplicity, becoming a defining point that elevates spatial aesthetics through a refined, minimalist approach. Rather than pursuing variety for its own sake, Flat Point focuses on depth—exploring materials and methods of making with care and precision. Through a balance of aesthetic sensitivity and engineering expertise, the brand shapes its own interpretation of the flat point: discovering quiet, natural moments within restrained beauty.
The joint exhibition, composed of three Korean brands—rareraw, ILKW and flat point—offers a multifaceted exploration of the attitudes and sensibilities embedded in Korean design. Through a scenography inspired by the urban landscape of Seoul—where design and technology seamlessly intersect—the exhibition presents a new perspective that blends contemporary Korean imagery with a sense of classical sentiment. Through the painting work of Jieun Lee, a Seoul–based painter, the exhibition presents scenes of daily life, offering a poetic link to Korean culture.
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