Founded in 1912, Poltrona Frau has given over a century of life and culture to leather, the brand’s chosen material. A leader in top-end Made in Italy furniture and an ambassador of Italian excellence around the world.
Research has been part of the brand’s DNA since the outset. The drive to invent new forms, construction solutions and styles has led to the creation of timeless pieces which express a universal yet intimate and personal elegance: from the Chester and Vanity Fair, designed by founder Renzo Frau, to Dezza by Gio Ponti and Titanio, a project by Pierluigi Cerri and winner of the company’s first Compasso d’Oro award, and finally to recent successes such as the collections by Jean-Marie Massaud, Roberto Lazzeroni and Neri&Hu.
In 2017, Poltrona Frau has celebrated the 70th anniversary of the legendary sports Car brand from Maranello by redefining the ergonomics of the office chair with the launch of Cockpit. A new object that perfectly translates a dream into reality. This is an office chair that captures the excitement, speed and dynamism of the driver’s seat, as well as the passion for racing.
During 3daysofdesign, Poltrona Frau will present the Cockpit armchair at the Embassy of Italy in collaboration with 3Falke Møbler, FLOS and Ferrari Denmark.